David Shankbone, CC BY 3.0, via Wikimedia Commons
Why we think Martha Stewart is a Type 3
Prioritizing success over doing the right thing. In 2004, Stewart was convicted of charges related to insider trading (conspiracy, obstruction of justice, and making false statements to federal investigators), which led to her serving a prison sentence. This is an example of her lying and cheating for the sake of success and image.
Ambition and goal-orientation. From revitalizing her brand after personal setbacks to expanding into new markets, she sets her sights on new targets and works hard to achieve them. Stewart has built a multi-million dollar empire that spans various industries, including publishing, television, and home goods.
Adaptability in pursuit of huge audiences and business achievements. As an entrepreneur, Stewart has shown her adaptability by venturing into new areas and diversifying her business ventures. From her beginnings as a caterer to becoming a bestselling author, television personality, and lifestyle guru, she has displayed a willingness to adapt and grow.
Image-conscious. Stewart has cultivated a polished public image, carefully curating her brand to represent sophistication, elegance, and expertise.
Persistence after setbacks. After serving her prison sentence for insider trading, Stewart worked with intense determination to rebuild her personal and professional reputation.
Collaboration with celebrities. Martha has collaborated with various high-profile celebrities, like Snoop Dogg, on her cooking shows, indicating her desire to maintain a strong public image and elevate her brand's status.
Martha Stewart quotes that show she is a Type 3
"I find that when you have a real interest in life and a curious life, that sleep is not the most important thing."
"I'm a maniacal perfectionist. And if I weren't, I wouldn't have this company."
"Without an open-minded mind, you can never be a great success."
"My new motto is: When you're through changing, you're through."
"The more you adapt, the more interesting you are."
"You have to be willing to take what you've learned and transform it into something else."
"I'm never satisfied with anything less than 100%."
"I've always been very driven and very goal-oriented."
"Do what you love, and you'll never work a day in your life."
"So the pie isn't perfect? Cut it into wedges. Stay in control, and never panic."
"Success is about consistently delivering the highest-quality product."
"I catnap now and then... but I think while I nap, so it's not a waste of time.”
Videos we watched to type her as a 3