Why we think Henry Ford is a Type 3

• Ambition and drive. Ford's ambition was to revolutionize the automotive industry and make cars affordable for the average person. He relentlessly pursued his vision, eventually creating the first assembly line for automobile production, which revolutionized the manufacturing process.

• Adaptability in pursuit of success. Ford was resourceful and innovative. He was willing to experiment with new technologies and methods, such as the introduction of the moving assembly line and the five-dollar workday. 

• Racing endeavors. Before Ford gained prominence as a car manufacturer, he engaged in automobile racing to prove the reliability and speed of his vehicles. In 1901, he raced against Alexander Winton, a leading automobile racer, and won. This victory not only boosted Ford's reputation but also helped secure financial backing for the Ford Motor Company.

• Public relations efforts to manage his image. Henry Ford was a pioneer in using public relations to manage his image and that of his company. He hired journalists and publicists, such as Harry Bennett and William J. Cameron, to shape public opinion about him and his company. 

• Strategic initiatives for recognition and acclaim. Ford's introduction of the five-dollar workday in 1914 is an example of his desire to be recognized as a benevolent and innovative employer. This wage increase, combined with a shorter workday, increased employee loyalty and productivity, leading to positive public recognition for Ford and his company.

• Obsession with efficiency. Ford was relentlessly determined to find the most efficient way to produce cars at scale to achieve his goal of making automobiles accessible to the masses. He successfully innovated the moving assembly line after many trials and failures which radically changed the face of manufacturing.

• The development of Fordlandia. In the late 1920s, Ford established a rubber plantation in Brazil called Fordlandia. He intended to create a utopian community that would supply rubber for Ford vehicles while also promoting his vision of an ideal society. Though the project ultimately failed, Ford's ambition to create a community that reflected his values garnered admiration for his visionary thinking.

• Anti-Semitic views as a way to protect his image. Ford's anti-Semitic views and the publication of "The International Jew" series in his newspaper, The Dearborn Independent, reflect his desire to control the narrative and protect his image. He saw Jewish influence as a threat to his vision of American society and engaged in harmful and biased propaganda to discredit Jewish people. Ford bitterly opposed labor unions, which he frequently described as a global Jewish conspiracy. He is the only American whom Adolf Hitler compliments by name in Mein Kampf.

• Family relationships. Ford's unhealthy focus on work and success led to strained relationships with his family, particularly his son Edsel.

• Peace Ship mission as a way to create good PR. In 1915, Ford organized and financed a peace mission to Europe during World War I, called the "Peace Ship" or "Ford Peace Expedition." The mission aimed to promote an end to the conflict through diplomacy, but it was widely criticized as a publicity stunt. Per Wikipedia, the Baltimore Sun noted that "All the amateur efforts of altruistic and notoriety-seeking millionaires only make matters worse" while the New York World stated that "Henry Ford says he would give all his fortune to end the war. So would many another man. But this is something that money will not do".