HEIDI KLUM

Enneagram Type 3 (The Achiever) with a 4 Wing


Toglenn, CC BY-SA 4.0, via Wikimedia Commons

Why we think Heidi Klum is a Type 3

  • Adaptability leading to career success. Heidi has achieved great success in various fields, including modeling, television, fashion, and business. She has consistently pushed herself to excel and adapt to different roles and industries.

  • Brand building. Heidi has effectively built her personal brand, capitalizing on her success as a model and expanding into other areas, such as television hosting and fashion design. 

  • Image-conscious. As a model and public figure, Heidi is known for her polished and put-together appearance. She takes pride in her image and is often seen as a trendsetter in the fashion world (which also is indicative of her 4 Wing). She was drawn to modeling at an early age and has consistently worked hard to craft her appearance. She has focused on appearance-optimizing pursuits –  fitness, diet, fashion and styling, hair and makeup, skincare. 

  • Posture and demeanor. Her posture is confident and graceful. She is known for her professional and composed demeanor, especially as a host and judge on various television shows, such as Project Runway and America's Got Talent.

  • Rapid rise to fame. Heidi Klum's breakthrough in the modeling world came when she won a national modeling contest in Germany at the age of 18. She employed charisma, stage presence, and her unique appearance to catch the attention of the contest judges. Her ambition and determination to succeed in the industry led her to quickly become a top model and the first German Victoria's Secret Angel.

  • Her personal brand leading to endorsement deals. In 2009, Heidi partnered with fast-food chain Carl's Jr. and Hardee's to create a customized burger called "The Heidi Klum Burger" for a limited-time promotion. As a part of the campaign, she appeared in a quirky commercial inspired by the iconic Mrs. Robinson character.

  • Work ethic. She often takes on multiple projects at once and has been praised for her ability to balance various roles and responsibilities. She is known for her consistency and dedication to projects. In modeling, she relentlessly maintained a strong presence in the industry for over two decades. In her television career, she’s been a host and judge on “Project Runway” for multiple seasons.

  • Focus on personal growth in order to succeed in the business world. When Heidi first moved to New York City to pursue her modeling career, she did not speak English well. She was determined to improve her language skills, so she took regular English lessons and practiced diligently to become proficient. Her focus on mastering English opened up more opportunities for her in the entertainment industry.

  • Authenticity and self-expression. Heidi is well-known for her elaborate and show-stopping Halloween costumes. Since 2000, Heidi has thrown legendary Halloween parties that have become a staple in the entertainment industry. Each year, Klum goes all-out with her costumes, transforming into everything from a futuristic robot to an old woman. This outlet for self-expression is indicative of her 4 Wing, and her choice to show it publicly in a way that invites recognition is consistent with her Type 3 personality.

Heidi Klum quotes that show she is a Type 3

  • "I've always been someone who has a lot of energy. I don't like sitting still."

  • "I've learned to take time for myself and to treat myself with a great deal of love and respect because I like me. I think I'm kind of cool."

  • "I always think about what I can do better or how I can improve."

  • "I think it's important to get your surroundings as well as yourself into a positive state - meaning surround yourself with positive people, not the kind who are negative and jealous of everything you do."

  • "I love fashion. I always have. When I was a kid, I was in almost full-on costumes when I went to school and got a best-dressed award every year."

  • "Success is about finding the right balance between work and personal life."