Why we think the Brazil is a Type 7 culture

• Carnival. Carnival, a symbol of Brazil, is a vibrant multi-day festival filled with exuberant parades, lively music, and colorful costumes. It showcases the Brazilian zest for life, emphasizing joy, freedom, sensory experiences, and communal celebration. It is also known as the world’s biggest party and a symbol of hedonism.  

• Samba. The rhythmic music and dance form is emblematic of the Brazilian energy, spontaneity, pleasure-seeking, and mood of keeping life light-hearted. 

• Beaches of Rio de Janeiro. The famous beaches of Rio, such as Copacabana and Ipanema, are synonymous with fun and the pursuit of pleasure through sensory stimulation. 

• Jeitinho Brasileiro. Loosely translated as “the Brazilian Way,” this cultural trait refers to finding creative and flexible solutions to problems, often with a positive and humorous outlook, avoiding confrontation and stress. This lifestyle has led to Brazilians being thought of as some of the most jubilant, carefree, welcoming, people who are always up for a good time.